PIM (Product Information Management) helps companies win the digital shelf

At VML Commerce we understand that the consumer shopping journey has evolved and will continue to evolve. Today, consumers rely on a variety of channels such as marketplaces, search engines, social platforms, retailers, and brand websites to find inspiration and to make more informed decisions. Each of these interactions require consistent and high-quality presentation. This is where product information management (PIM) platforms come into play.

PIM platforms transform data collection, management, and product information enrichment by providing a unified place. By leveraging PIM, businesses can build product detail and listing pages using hundreds of different attributes. Consumers seek reliable, complete, and inspiring information to guide their purchasing decisions, and PIM ensures that this information is readily available. These platforms also excel in hosting product data models, implementing product hierarchies across assortments, and employing taxonomies. This allows for seamless integration with web platforms, data pools, and various business channels.

With PIM, organizations can manage larger volumes of data, operate more efficiently, and process the ever-growing data requirements of consumers. Nowadays, content quality is crucial, and PIM platforms offer such functionalities as quality assurance, validation and classification of rules, workflows, and readiness dashboards.

By investing in PIM platforms, companies can unlock value, which can be categorized in two main elements:

Direct Value

  • Increase conversions
  • Shorten time to market
  • Increase web traffic
  • Cross and upsell
  • Decreased returns

Indirect Value

  • Increased brand experience
  • Increase customer satisfaction
  • Increase productivity of team members

Benefits of our PIM integration

We partner with industry-leading PIM vendors, such as Akeneo, Salsify, Syndigo, and Informatica. We specialize in serving brand manufacturers, distributors, and retailers in sectors like Food, FMCG, CPG, and Fashion. Our areas of expertise encompass technology design, business blueprinting, technology implementation, to ongoing support for daily data operations, including data pool integrations and management (GS1 / GDSN).

Our highly esteemed clients include Reckitt, Bayer, J&J/Kenvue, Edrington, Vandemoortele, Halfords, NS Retail (Dutch Railways), and PVH. We grow our clients' businesses by connecting people and brands in a way that engages, inspires, and leads to action.

Sustainable Solutions

Our Sustainable ShelfMaster proposition offers ways in which to improve profitability through decarbonization strategies.

Momentum is building. European climate law ‘Fit for 55’ makes reaching the EU’s climate goal of reducing EU emissions by at least 55% by 2030 a legal obligation. Financial penalty authority for non-compliance with sustainability and green claims requirements is expanding rapidly, including a maximum penalty of at least 4 percent of annual turnover.

Based on our extensive experience in the product value chain, we can help you realize your sustainability ambitions by discovering sustainability requirements relevant for your industry, identifying your current gaps and uncovering sources of sustainable product content to meet the requirements.

We can help you to:

  • Blueprint: collect data attributes required for legislation, and design the governance and processes to get hold of the right information
  • Stack: Meet climate pledge requirements and communicate your products contribution in commerce. We use AI to enrich content to fully meet consumer and legislation standards
  • Reload: Meet customer expectations, and optimise your products performance on the digital shelf

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