Defining YOUR Multichannel ecommerce Strategy
We develop long-term, balanced multichannel eCommerce strategies that put the customer centre stage, and bring digital technology to every touchpoint. Our approach is determined by your vision, customer needs, your organisation’s multichannel maturity, and where Salmon can create a powerful impact.
For some clients we start from scratch, for others we refine existing strategies. We usually start with a look at the big picture; your operating space and competitors. We listen closely to your business challenges and tackle them as if they were our own. It’s important to identify your differentiators and assess how they compare to your competitors, and, most importantly, how to translate these points of difference - whether it’s price, product, or service - to your digital presence.
To define your eCommerce strategy, we take the opportunities and differentiators we have identified and match them against your KPIs and vision. We then create a high level roadmap to plan execution.
The end eCommerce strategy turns conceptual thinking into reality. We define a journey that delivers an outstanding customer experience, and is balanced and optimised for commercial gain. We believe that if we create a proposition that combines experiential with commercial, it gives clients the best of both worlds.
Benefits of our Multichannel Ecommerce Strategy
You’re tapping into commercial expertise honed over nearly 30 years . Our consultants have worked in leadership roles in multichannel, and understand eCommerce across sectors. And, we have the expertise to show you how to incorporate digital opportunities into your business model.
Leverage our pioneering retail experience. Retailers have long led the use of digital technology; they demand solutions fit for a complex environment, as well as scale. This experience translates equally to B2B and D2C . Don’t risk uncharted territory when you can tap into the strategies and technologies that we know to work and deliver commercial success.
Improve engagement and dialogue before, during and after a customer interacts with your brand. How? We put the customer first, not the technology.
Salmon were able to convey to us clearly and succinctly what we should focus on and how best to realise our vision. They made a number of recommendations that we are now implementing and we are already starting to see improvements relating to site performance and search.