Achieving Explosive
Growth On Amazon

Wunderman Thompson Commerce is the leading provider of global eCommerce marketplace services and the founding partner of the WPP Amazon Center of Excellence.

We run the largest global consultancy helping brands succeed on Amazon, Tmall and other marketplaces. It pools the deep experience of two specialist acquisitions, Marketplace Ignition and 2Sales – both leading, marketplace consultancies who have helped 550 brands excel on Amazon over the last decade. We have the people, processes, and tools today, to deliver industry leading performance for our clients.

Strategic Planning

We offer strategic planning and consulting services for branded manufacturers and retailers who sell online. Services include: eCommerce strategy development, multi-channel supply planning, and operational consulting, Assortment strategy and planning, and media planning and management.
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Operational Marketing

Our clients win by leveraging the most critical methodology for this channel: Operational Marketing. This means maximising the opportunity through proven eCommerce strategies, product data, customer insights and leading edge tech. It's how we drive visibility and conversion.
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Operational Marketing Services:

Content Management & Optimisation

Multi-lingual catalogue management, focused on leveraging visibility and cross-selling.
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Sales Acceleration & Media Management

Tools to drive clicks and sales conversions: Amazon paid search (AMS) & Amazon DSP (AAP).
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Reporting, Analytics & Tracking

Intelligent data analysis & KPI reports based on self-developed software.
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Our Numbers


annual client revenue online, on Amazon's marketplace alone


brands supported with their Amazon business over 10 years


experts, 25 nationalities helping clients win on Amazon

"Wunderman Thompson Commerce improved our operational marketing and we saw our search results increase, and achieved a 300% boost in sales on Amazon."

eCommerce Spokesperson, Lifetime Brands

The AMAZON Opportunity is Now

Amazon is radically changing retail globally - and brands simply can't sit on the side-lines.

  • 3x more shoppers start product searches on Amazon than Google.
  • 9 out of 10 shoppers visit Amazon to research products.
  • 60% of all eCommerce sales in the US are through Amazon (35% in the UK, and growing).
  • 69% of all online shoppers visit Amazon during their pathway to make purchase decisions.
  • 51% of consumers start their shopping journey on Amazon. 55% purchases there, too.
  • Amazon has become a top brand marketing channel, and is an advertising powerhouse.

HOW We help you realise it

Figuring out the entire Amazon platform is both complex and daunting. That's why brands come to us for our unique expertise and experience with Amazon. Together, we help brands figure out the right strategy, executive effectively, and leverage data to drive meaningful results and ROI fast.

Experts on Amazon and in channel eCommerce. We have >200 person-years of Amazon experience.

Global scale. We have >120 people across our US and European offices, and through the Wunderman Thompson network, we can create content for all Amazon markets globally - without outsourcing.

We deliver what you need: We know the best practices on Amazon because we developed them. Our team has worked at Amazon. We write titles, bullets and descriptions; we select, modify and create primary and secondary images; we create A+ and enhanced content. All based on best practices.

We're fast, high quality and cost effective. We use a proven process enabled by software workflow management. Our content tool is designed specifically for Amazon content development. And we've channelled AI to build smart automation into our processes.

A practical approach that works. We develop content first for Amazon PDPs. We load into your PIM or DAM or both and adapt it to other retailers. We can upload to Amazon - or you can.

"Melitta UK have worked closely with Wunderman Thompson Commerce and found their input and support superb. Their approach to ensure that we maximise our Amazon offering to not only develop and drive sales, but build brand awareness, is excellent. We have been genuinely impressed by the services provided."

David Price, National Account Manager, Melitta UK

"Wunderman Thompson Commerce is a reliable partner who has helped us get to the next level with Amazon. A dedicated Content team is enhancing our customers' brand experience through A+ pages while the Sales team is improving traffic and conversion through efficient AMS campaigns and sales support. We feel grateful to rely on such expertise"

Philippe Le Ruen, Amazon Sales Manager Europe, Columbia