keeping ahead via the latest technologies

The rules of retail are becoming more customer-driven and democratic, and what the customer wants is being led by technological innovation. Our research shows Amazon as the clear leader when it comes to re-thinking customer experiences. It continues to streamline CX via tech innovation - Amazon Go no-checkout store, Prime & Prime Now, voice ordering via Alexa, Amazon dash buttons, and two-hour grocery delivery service, to name a few examples.

With the advancements in retail technology, retailers have their work cut out. Which is why clients work with us to get future-ready.

Our Innovation team knows the ins and outs of retail innovation, particularly the latest technological trends, and can apply their expertise to your ecommerce operations. Whether you wish to adopt Zero UI (voice recognition, hand gestures), AR, brain computer interfaces, Programmatic Commerce, or seamless delivery processes, we know the technologies to adopt.


We're working with clients such as DFS and Protein World to enhance their online platforms by increasing focus on personalisation, improving checkout processes, and ever refining and optimising the customer journey.

Our innovation team consists of specialists on innovative technologies, conducting research on consumer responses to latest retail technologies.

Our innovation lab enables us to test out the newest technology; from virtual reality headsets, to wearable technology, and virtual assistants.

Everything we've put in place with Wunderman Commerce has helped to deliver really good sales numbers. We are well on the way to transforming our logistics technology approach for a modern and efficient business. Not only that, but our staff and customers are excited to be using the latest technology that's making their lives easier and delivering a great customer experience.

Russell Harte, Group Technical Director, DFS