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Social media, Generation Alpha and new patterns of influence
Generation Alpha and the technologies of tomorrow's shopper
For tomorrow's shoppers, digital native doesn't mean digital only
Preparing for peak: are your feeds ready for Black Friday?
Worried if brands still have value? Just ask Generation Alpha
Delivering to the shoppers of tomorrow
Under the influence: what drives Generation Alpha to spend?
Chloe Cox talks to the BBC World Service about Generation Alpha
Retail is coming to social media, and it's Instagram's race to lose