Insights

Social media, Generation Alpha and new patterns of influence

Generation Alpha and the technologies of tomorrow's shopper

For tomorrow's shoppers, digital native doesn't mean digital only

Preparing for peak: are your feeds ready for Black Friday?

Worried if brands still have value? Just ask Generation Alpha

Delivering to the shoppers of tomorrow

Under the influence: what drives Generation Alpha to spend?

Chloe Cox talks to the BBC World Service about Generation Alpha

Retail is coming to social media, and it's Instagram's race to lose