Blog Post - Joanna Temple, Jul 19 2019

Wunderman Thompson Commerce celebrate winning Best UX Award

Wunderman Thompson Commerce celebrate winning Best UX Award

The UK Digital Growth Awards 2019, celebrate and reward exceptional agencies and talent that have demonstrated excellence in UX, CRO and Search and driven tangible digital growth and sales to the bottom line.

We are delighted to have won "Best UX Award" for our work with Hotter Shoes - Delivering what customers want.

By removing steps which jarred the customer experience and instead implementing “optional” features, Hotter and Wunderman Thompson Commerce have delivered an online experience that provides customers with unparalleled seamlessness.

The results speak for themselves. Not only has Hotter seen a significant increase in its online sales via mobile, desktop and tablet, but its conversion rate through mobile has massively surpassed expectation. Furthermore, its efforts with its new online offering have also been recognised by Which?: in its 2018 report, Which? named Hotter as the number one footwear brand and ranked the company 25th for Best Online Retailer in the UK.

Commenting on the success of the project Rob Watson, Head of Ecommerce at Hotter said:

“2018 saw us make really good progress with the site as we looked to accelerate growth. We now have a much better look and feel, the customer journey has been enhanced with 360° views, video, better product imagery and a lot more content to aid the customer and bring the products to life.

The new Hotter website is fantastic, our new checkout has transformed our customers experience. Wunderman Thompson Commerce has delivered a step change in eCommerce terms and this is proven in the percentage increase in sales and conversions since implementation.”