Blog Post - Chloe Cox , Jul 4 2019

Social Climbing: are consumers ready for social commerce?

Social Climbing: are consumers ready for social commerce?

One of the hottest topics in digital commerce is the evolving role of social media. All eyes are on social's transition from a marketing channel to a sales channel. Social giants have realised there is more value in joining the ranks of eCommerce channels, where people can buy as they chat and share.