Blog Post

Audi and Salmon Win “Best Manufacturer Digital Customer Experience”

Audi and Salmon Win “Best Manufacturer Digital Customer Experience”

Audi and Salmon, a Wunderman Commerce Company, are delighted to have been recognised for their excellence in Digital Customer Experience at Autotrader’s ninth annual 2016 Click Awards, which recognise excellence in digital automotive retailing.

For the last three years, Salmon has worked with Audi UK to ensure that its digital customers enjoy a website experience befitting of a Brand which has Vorsprung durch Technik (progression through technology) at its core.

With over 87% of new car buyers interacting with digital touchpoints at some point in their purchase journey, it is essential that Audi’s online experience is as premium as the cars that Audi produces – beautifully engineered, efficient, enjoyable and quick and reliable. Audi’s success at this year’s Autotrader Click Awards for Best Digital Customer Experience is proof that Audi and Salmon are building an experience which matches and exceeds what Audi customers expect.

“We are delighted that Audi has received the “Best Digital Customer Experience” award, particularly as it is voted for by a panel of 8,000 consumers,” said Neil Stewart, Salmon CEO. “This is proof that our partnerships’ dedication to beautifully crafted user experience, intelligent design, and Salmon’s technical expertise - grounded in decades of retail and ecommerce delivery - is really paying off for Audi customers.”

“Our digital strategy is all about “giving customers what they want, when they want, how they want,” added Antony Roberts, National Digital Manager at Audi UK. “As a result we give great value to any feedback directly received from consumers. This award shows that via our work with Salmon, our dedication to our customers is a strategy that is working. Nothing is more important or rewarding than consumers commending our digital customer experience."