Award - Online Retail Awards 2014
Halfords and Salmon, a Wunderman Commerce Company, picked up the 2014 Online Retail Award in the cars, bikes & accessories category.
In 2013 Salmon worked with Halfords to redesign its online customer experience with the aim of driving online growth to its portfolio of 460 stores. In less than six months, Halfords launched its redesigned customer experience across the .com and i.e. websites, plus mobile and tablet optimised sites. The results show Halfords achieving their highest ever Christmas sales online in 2013, with sales growing at 16.9%.
The new design demonstrated innovation and creativity with a streamlined layout and easier navigation. The navigation simplified the site into four key pillars, cleverly delivering a different shopping experience across each.