Chloe Cox talks to the BBC World Service about Generation Alpha
Listen to BBC Radio Business Matters to hear Chloe Cox, Head of Social Media at Wunderman Thompson Commerce, discuss the power that social media influencers are set to have over the next generation of shoppers. Fast forward to 45:39! https://bbc.in/2mnBgqp
Chloe discusses one of they key stories from our Generation Alpha report - "The Power of Influencers", what impact they are having on 6-16 year olds, as well as the ethics behind Gen Alpha's motivations.
You can find out what this means for brands and retailers, and much more by downloading the full report.