Blog Post

DFS select Salmon to deliver new multi channel strategy

DFS select Salmon to deliver new multi channel strategy

Salmon, a Wunderman Commerce Company, has been selected by DFS to create, deliver and manage the implementation of their new multi channel eCommerce platform. The platform will be a key component to help drive DFS’s new multi channel strategy.

Established over 40 years ago, DFS is Britain’s favourite sofa company and is now the largest company of its kind in Europe. DFS has over 90 stores in the UK and 2 in Ireland and was looking for a partner with strong multi channel experience to deliver a new online and multi channel experience for the UK and Ireland. With a number of existing suppliers and systems already in place, DFS needed a partner who could provide a wide range of services and who had experience of working with multiple third parties.

‘Given the nature of our proposition, the majority of DFS’s sales still happen in store. Our multi channel strategy is based on ensuring customers receive the very best experience to support their specific needs at the various stages in the shopping journey. The tricky bit is going to be bringing together all the pieces – people, partners and systems. Salmon’s experience in these three areas was key to our decision to choose them as our partner ’, said Tim Stacey, Online and Business Development Director.

Tim added, ‘With an experienced team at DFS and a clear online proposition for the UK and Ireland we very much look forward to working with Salmon to provide a world class multi channel offering for our customers ‘.

Neil Stewart, CEO of Wunderman Commerce, said ‘We are delighted to be working with DFS to deliver the next stage in their multi channel strategy.”