Blog Post - Joanna Temple, Jan 8 2015

​DFS report a record 12 months and a 53% surge in profits

​DFS report a record 12 months and a 53% surge in profits

DFS reported that group gross sales rose 15.3% to £197m compared with £170.8m for the same period in 2013, for the 13 weeks ending November 1. And profit* rose 53.7% to £10.3m, compared with £6.7m in 2013. We’re delighted to hear that their results are so strong!

Salmon, a Wunderman Commerce Company, has been working with DFS since 2012, when we were chosen to help them deliver their multichannel strategy. Since then we have helped DFS implement a new multichannel platform and re-launch Following the success of this, we then developed their first B2B site, DFS Contract, which aims to provide a complete furniture solution for independent and large hotel groups.

Announcing the news on 23rd December, DFS chief executive, Ian Filby said: “We have continued to make very good progress in the implementation of our strategy, which is to broaden our appeal, enhance our service and make our products more accessible to our customers than ever before through a measured programme of store expansion, continued development of our multichannel proposition and constant enhancement of our product range.”

He continued “Our new website, launched in Autumn 2013 to ensure ease and efficiency for the growing number of customers who access our online channel through tablets and mobile phones, has continued to deliver strong results. This has made an important contribution to our excellent performance in the quarter and is a great asset for the future as we continue to strengthen our position as the market leader for online upholstered furniture sales.”

To hear Russell Harte, Head of Multichannel Development and Delivery at DFS, talk about how Salmon has helped them create, deliver and manage the implementation of their new multi channel eCommerce platform, check out the video below.

* Specifically group underlying EBITDA