Is Ecommerce The Future For The UK’s FMCG Market?
Tim Reay, head of grocery at ecommerce consultancy Salmon, a Wunderman Commerce Company, talks to European Supermarket Magazine about the future of FMCG.
Mobile and online services are becoming increasingly dominant in the retail sector, and global sales through ecommerce platforms reached an impressive $48 billion in the 12 months to June 2016. Yet whilst growth continues for all retailers, rates of adoption of ecommerce vary greatly across the globe, as Kantar’s recently published ‘Future of ecommerce in FMCG’ report found.
Whilst technologically advanced South Korea holds an ecommerce share of 16.6%, Japan, France and the United Kingdom are all operating at near 7% share. In contrast to the potential of countries such as USA (1.4%) and Germany (1.2%), the UK is very well positioned.
There are clearly fantastic rewards to gain for the retailers that get ecommerce right in the UK. Thus, it is vital to understand, and even analyse, how the country delivers its 6.9% share of the market. Continue reading the article here.
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