Blog Post - Hugh Fletcher, Jun 27 2019

The Future Shopper 2019: A levelling of the digital playing field?

The Future Shopper 2019: A levelling of the digital playing field?

For many years now, the role of search engines in digital shopping journeys has been virtually unchallenged. So dominant is the role search plays as the major gateway between the web user and whatever they are looking for online, that its importance in product discovery has come to be accepted as a given.