Blog Post - Hugh Fletcher, Jul 4 2019

Gen Z holds the key to the eCommerce future

Gen Z holds the key to the eCommerce future

It's very in vogue to identify the newest customer subset and understand what they do. In the case of ecommerce Gen Z shines a light on what commerce will look like in the future. To plan for the future, then knowing what the future customer - particularly Gen Z - will be doing is important.