Blog Post - Joanna Temple, Jun 5 2015

Halfords revenue tops £1bn, driven by rocketing online sales

Halfords revenue tops £1bn, driven by rocketing online sales

James Wilmore from Retail week today reported that Halfords have seen a healthy rise in pre-tax profits as group revenue topped £1bn for the first time, driven by rocketing online sales.

This is great news for Salmon, a Wunderman Commerce Company, as we continue to work with Halfords to deliver their multichannel strategy and update and improve their online offering across store, web and mobile. The fact that online sales in the year are up 14.3% demonstrates there investment has paid off.

  • Full-year pre-tax profits up 11.3% to £80.8m
  • Group sales rise 6.9% to £1bn
  • Like-for-like sales up 6.8%
  • Group EBITDA rises 8.7% to £109.9m
  • Online sales up 14.3%

Chairman Dennis Millard said: "The group was “delighted” by the sales performance, as it builds a “sustainable platform for future growth”.

He added: “At the very core of our strategy is customer service and investment in our colleagues, our proposition and our infrastructure.”

Recently Salmon interviewed Clive West, Digital Director at Halfords who said: "It's been a hugely successful project, we've made a huge amount of change and sometimes it's difficult to assess each individual piece of work, but if I look at our customer engagement our customer feedback and our customer conversion, we've absolutely made the step change in our performance that we set out to do." Watch the video Clive West talks about Halfords new digital platform for the future.