Who is your new marketing target? Machines!
Patrick Munden, Global Head of Marketing at Salmon, a Wunderman Commerce Company, featured today on CMO.com with his thoughts on “Programmatic Commerce”. Specifically Patrick talks about the Internet of Things, and how changes in consumer buying habits will have consequences to marketers in the digital age.
Read the full article here.
Are you ready for the next digital revolution? More on Programmatic Commerce here.