Retail Week Live Interview: Jon Rudoe, Sainsbury's
Salmon, a Wunderman Commerce Company, has been working with Sainsbury's for a number of years now, helping them to deliver their multichannel strategy, spanning web, mobile and tablet. Jon Rudoe, Sainsbury’s digital and technology director recently visited the Retail Week Live Studio to discuss innovation and the grocer’s shopping app with Luke Tugby.
They discuss the "now economy" and new tech, talking about the changing market, how Sainsbury's strategy is to serve customers "whenever and wherever" they want to shop, the complicated patterns involved and how it's so important to understand your customers' needs.
Watch the video here (subscriber content).
Find out more about how Salmon helped here.