James Webster contributes to the Salesforce partner conversation on peak - part 2
This is the second part of a two-part series sharing the perspective of Salesforce Consulting Partners on everything retailers need to do for a successful 2019 holiday season.
James Webster, Head of Managed Services and Peak Trading Expert at Wunderman Thompson Commerce, commented: “Organisations must use data to proactively inspire customers at the right time and the holiday season is a perfect example. Brands now have enough data to understand what customers regularly buy, and whether or not that is for personal reasons or as a gift. Proactive inspiration will mean that companies, organisations, and brands can target customers rather than waiting for them. It’s personalisation, but not as we know it.”
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