Blog Post

Salmon earns Optimizely Solution Partner Strategy Certification

Salmon earns Optimizely Solution Partner Strategy Certification

Salmon, a Wunderman Commerce Company, recently spoke with Carina Conaghan, UK Partnerships Manager at Optimizely. Carina is responsible for driving Optimizely’s UK partnership strategy, working with the UK’s leading digital agencies to deliver cutting edge experiences across all digital touchpoints. Carina believes the marketing technology landscape is evolving and optimization is changing the way companies leverage data to make smarter decisions. This means it is more important than ever to partner with the best in class digital agencies and technology vendors to deliver the most impactful experiences to our customers.

Carina said: “Optimizely has awarded Salmon the strategy certification due to their high level experience and expertise in optimization. Salmon has been consistent in delivering exceptional results with some of our leading e-commerce customers. Salmon always has our customer goals front of mind - it's a pleasure to work with them”.

1. Salmon is delighted to have received Optimizely Solution Partner Strategy Certification, what does this mean?

The Optimizely Solution Partner Strategy Certification serves as an official recognition of Salmon’s competency to deliver strategic optimization consultation services to Optimizely’s customers.

To achieve this status Salmon has proved that they have the ability to develop and execute an optimization program and the consultative, project-management, analytical, and other acumen that ability entails. They have also shown us that they have the ability to deliver valuable results and a professional experience to our joint customers.

2. What is Optimizely?

Optimizely is an Experience Optimization Technology Platform (Testing and Personalisation).

It enables you to keep up with your customers’ demands by delivering the best experiences for every customer across desktop and mobile. In the online world it helps businesses develop very deep relationships with customers and allows them to use that individualised knowledge of the customer to accelerate their discovery process.

3. Why should brands implement Optimizely?

Optimizely delivers consistent experiences, is quick easy and powerful, provides actionable insights and is built on an open platform. In Q3 2015 Forrester recognised Optimizely as an industry leader citing:

  • Sophisticated enterprise capabilities
  • Above average feedback from customers on usability and ease of use
  • Strongest agency and services partner programs

Over 6,000 businesses optimize with Optimizely including L’Oreal, Singapore Airlines, Adidas, The Walt Disney Company, Visa and UBER.

4. How does Optimizely enhance the customer journey?

Optimizely enables you to:

  • Optimise every digital experience with ease through testing and personalisation.
  • Target audiences with predictive analytics and segmentation
  • Understand the impact of your optimization strategy and with Analytics

Connect the essential data from visitor behaviour, 1st-party and 3rd-party sources.

5. Why should customers choose Salmon to implement their Optimizely solution?

With over 25 years in the digital commerce space, Salmon are perfectly positioned to help our joint customers make the most of testing and personalisation. Salmon has helped many clients including DFS, GAME and Habitat understand why customers struggle on their website and then fix the issues. The Salmon Insight team can leverage valuable customer data to formulate tests that drive higher conversion, average order value (AOV) and retention. Their development expertise also means clients can run advanced tests that really challenge conventional thinking about what makes a great customer experience.

Optimizely Overview:

Optimizely is an A/B Testing and Personalization Platform used by corporate giants and brands such as CNN, Sony, Carnival Cruise Lines, Audi, IBM, Microsoft, etc. Optimizely is the number-one most adopted A/B Testing and Personalization platform for both websites and mobile apps.