Salmon's Black Friday Snapshot - Midnight to 4pm
In our final round up today at Salmon, a Wunderman Commerce Company, here are the updates in the UK from our Black Friday analytics hub between midnight and 4pm , which includes a cross section of Salmon’s retail clients:
- Traffic sessions between 08:00am and 12:00pm were highest at 37%
- 94% uplift in conversion rate on 2014
- 64% of traffic is coming via desktop devices
- 36% of traffic is coming via mobile devices
Salmon is seeing a general increase in sales and orders throughout the day.
Please also see below an infographic to highlight the findings.