Blog Post - Patrick Munden, Nov 27 2015

Salmon's Black Friday Snapshot

Salmon's Black Friday Snapshot

With Black Friday in full swing, Salmon, a Wunderman Commerce Company, the global ecommerce consultancy that predicted this year would see the UK’s first £1bn shopping day has the latest results from its Black Friday analytics hub. Here's what we've seen between midnight and midday, which includes a cross section of Salmon's retail clients.

  • Traffic sessions between 09:00am and 12:00pm were highest at 39%
  • 133% uplift in conversion rate on 2014
  • 61% of traffic is coming via desktop devices
  • 39% of traffic is coming via mobile devices

Salmon is seeing a general increase in sales and orders throughout the day.

Look out for our final update this evening.