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Success for Shell Helix and Wunderman Thompson Commerce at the 26th Annual Communicator Awards (2020)

Success for Shell Helix and Wunderman Thompson Commerce at the 26th Annual Communicator Awards (2020)

Wunderman Thompson Commerce is delighted to have been awarded four Commendation Awards at the 26th Annual Communicator Awards (2020), which honour excellence in marketing and communications. The awards were received for outstanding work with Shell Helix in Egypt and in recognition for delivering Shell Helix’s first global Direct to Consumer website, built on the Shopify platform.

The Award of Distinction is presented for projects that exceed industry standards in quality and achievement. Wunderman Thompson Commerce and Shell Helix in Egypt received the following acclaim:

Distinction - Websites – General - Automotive for Websites

Distinction - Features - Visual Appeal - Aesthetic for Websites

Distinction - Websites – General - Shopping for Websites

Distinction - Websites – General - Consumer Goods for Websites

Shell wanted to sell more volume of Shell Helix passenger car engine oil in Egypt, capture direct consumer data and deliver an enhanced customer experience based on real insight. The website was developed from start to finish on the Shopify platform within 12 weeks and is the first direct to consumer eCommerce website for Shell Helix globally, selling Shell Helix passenger car engine oil. The business will look to optimise media and cross-selling opportunities based on insight gained online and share its learnings with other markets going forward.

The site offers an Online to Offline (O2O) experience to schedule an oil change service. The website has been developed in both English and Arabic for the Egyptian market where eCommerce is still in the infancy stages of adoption.

Jie Qiao, Global Associate Brand Manager for Shell Helix said: “The Communicator Awards receive over 6,000 entries, making it one of the largest of its kind in the world and we are very pleased to receive the four awards in recognition for our first global D2C site.”

Marwa Salem, Shell Helix Brand Manager Egypt continued: "Winning these awards validates our project success and endorses Wunderman Thompson Commerce as a great business partner, one that we can rely on to continue to evolve and help grow our online business."