Three online Trends for 2018
Hugh Fletcher, Global Head of Consultancy and Innovation at Salmon, a Wunderman Commerce Company, recently spoke with IMRG - the UK's online retail association. The piece analyses the trends that were most pertinent in 2017, as well as trends we're looking forward to in 2018 in the online retail world, and explains what retailers must do in order to prepare for the changes to come.
Here are a few of the key points raised:
- Retailers' influence quietened - because shoppers put their trust in voice assistants
- A balance must be found between embracing new technology and the customer's needs
- Automated purchases
To find out more about the trends for 2018, download our new report Salmon Commerce Futures, which lays out more key trends businesses need to start planning for.