Salmon were selected due to their extensive re-platform experience, offering a 360 team approach. We’ve already received very positive feedback from customers about their online experience with us on the new site and conversion figures show the new platform is making it much easier to shop with us online.
rESPONSIVE SITE supports MULTICHANNEL STRATEGY
Habitat’s existing platform was being outpaced by its competitors. The aim was to upgrade them to a more flexible, sustainable environment that would support multichannel growth and provide an inspirational brand experience.
The new responsive site has been built on Magento Enterprise Edition with a mobile audience in mind as over 60% of Habitat's sales originate online with shoppers using mobile and tablet devices to purchase from the brand.
Phase one of the project introduced a refined user experience with easier navigation and multi-device image browsing, an easier checkout process, an enhanced search function and improved rich editorial content. Phase two saw the introduction of a click and collect service as Habitat ramped up it's digital offer to enhance the customer experience through peak and evolve to meet customers demands. Customers can now pick up small homeware products ordered online the next day, from more than 2,300 locations, including their own stores, Sainsbury's branches and DPD sites across the UK.
The new site has already seen strong conversion uplifts year-on-year and significantly increased revenues.
The way our customers want to shop with us is changing and we’ve worked hard at evolving our digital offer at pace to meet this demand. Over 60% of our sales are now generated online so giving customers the choice of fast delivery to a collection point close to where they live or work at a time that’s convenient makes sound business sense. Our customers increasingly want speed, flexibility and choice and our aim is to develop the Habitat brand into a multichannel business for the digital age, more accessible to an increasingly online customer base and to provide a flexible delivery proposition that works around modern life.