Xerox is the global leader in document management and document outsourcing. Xerox US enlisted Wunderman Thompson Commerce Netherlands to upgrade its old version of Intershop ecommerce platform to the latest Intershop environment including 3 different websites: Xerox E-store, Xerox Supplies and Xerox Document & Software.

Xerox wanted to improve their user experience in different phases of the customer journey. Achieving this meant making the platform more accessible. Therefore, Xerox asked us to brainstorm a responsive design development strategy that would help tailor their content on different devices and browsers to screen resolution. Ensuring the efficient use of white space without minimizing performance was another important issue which was taking into consideration. Xerox had an older version of Intershop and selected Wunderman Thompson Commerce NL to migrate this platform to the latest Intershop environment.

We recommended Xerox to take a ‘mobile first’ approach and developed an accessible and user-friendly web platform. We developed and delivered a 3 websites for Xerox, including Xerox E-store, Xerox Supplies and Xerox Document & Software services. We have successfully integrated the following third-party services to all the websites: Vertex tax calculation and Xerox payment credit card service. For each site we developed custom features which make the site more accessible to users. In the end, we delivered all 3 websites on the newest version of Intershop. Having ‘mobile first’ in mind we built a responsive web platform, implementing performance updates, optimising the site code and by removing unusable components for mobile phones.

As result, Wunderman Thompson Commerce has developed a responsive website which offers customers and users an optimal experience. It displays the same content on every device, which helps Xerox to consistently convey its overall value proposition across different channels. The websites can be fully managed from a single work environment. Overall Xerox has more than 5,000 products selling over the three websites.

Following the migration of the B2C stores from the old Intershop version to the new version, we're helping Xerox to further optimise and improve the different shops they have.

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