Are you ready for a 10-week Mega Peak?
(Click to enlarge) New research into the peak phenomena of Amazon Prime Day and Black Friday in 2020, a year like no other. By now, retailer preparations will be well underway ahead of the Black Friday deals period. But this year, we predict something entirely different - a 10-week Black Friday "Mega Peak" - kicking off with Amazon's Prime Day on 13th October, followed by an even longer Black Friday period starting in early November, and continuing through to pre-Christmas deals.
So, what will this mega peak look like for consumers and retailers? Download our report to find out more.