Halfords and Wunderman Thompson Commerce win at the 2014 Online Retail Awards
eCommerce agency Wunderman Thompson Commerce is delighted to announce that Halfords and Wunderman Thompson Commerce picked up the 2014 Online Retail Award in the cars, bikes & accessories category.
In 2013 Wunderman Thompson Commerce worked with Halfords to redesign its online customer experience with the aim of driving online growth to its portfolio of 460 stores. In less than six months, Halfords launched its redesigned customer experience across the .com and i.e. websites, plus mobile and tablet optimised sites. The results show Halfords achieving their highest ever Christmas sales online in 2013, with sales growing at 16.9%.
The new design demonstrated innovation and creativity with a streamlined layout and easier navigation. The navigation simplified the site into four key pillars, cleverly delivering a different shopping experience across each.
Neil Stewart, CEO at Wunderman Thompson Commerce said: “The Wunderman Thompson Commerce and Halfords team got through a huge amount of work in a short space of time by using innovative ways of working. We’re delighted that the new design is helping Halfords’ grow online sales and that the team’s achievements have been recognised by the Online Retail Awards judges.”