Black Friday Update - 75% of traffic coming from mobile devices
With Black Friday in full swing, Wunderman Thompson Commerce, the global ecommerce consultancy that predicted this year would be the dawn of the £5 billion ‘Black Fiveday’ week (as well as the year where mobile traffic tops desktop), has released its latest results from its Black Friday analytics hub.
In the first of our three round ups today, here are the Black Friday updates in the UK so far between midnight and 9am:
- ·75% of traffic is coming via mobile devices
- ·25% of traffic is coming via desktop devices
Results from Wunderman Thompson Commerce's analytics hub also demonstrate a spike in oversees shoppers. Wunderman Thompson Commerce believes this is likely due to the weaker pound following a year of political turbulence, such as the results of the EU Referendum.
Look out for our updates later today with the latest figures from Wunderman Thompson Commerce's Black Friday analytics hub!