WPP Named as a Leader in Commerce Services, Q1 2021 Analyst Report
“WPP leads with strategy and implementation as well as in Amazon and social selling.”
London, UK: 22 March 2021 - Wunderman Thompson, a WPP agency, announced today that Forrester recognised WPP as a Leader in The Forrester Wave™: Commerce Services, Q1 2021. WPP was one of the 14 most significant commerce service vendors evaluated by Forrester in The Forrester Wave™: Commerce Services, Q1 2021.
WPP received the highest scores possible in 12 criteria including Omnichannel Commerce Strategy, Organisation Design & Change Management, Global or Multibusiness Unit Commerce Architectures and Vision.
"We are extremely proud and excited of this ranking and what it means for Wunderman Thompson, one of the key WPP brands responsible for eCommerce" said Neil Stewart, Global CEO, Wunderman Thompson Commerce.
The Forrester report stated: “Compared with other providers evaluated, WPP shows strength and higher client satisfaction in commerce strategy services, emerging commerce touchpoint services, commerce experiences supporting services, and program management. WPP shows particular strength in social commerce and Amazon marketplace services". The report also noted, “WPP is a good fit for companies seeking a global omnichannel commerce partner with expertise in helping clients navigate and monetise emerging channel options.”
The Forrester report also gave WPP full scores in the criteria of: Global or Multibusiness Unit Commerce Architectures; Emerging Commerce Touchpoint Services; Commerce Experiences Supporting Services; Privacy and Compliance; Programme Management; Vision; and Partner Ecosystem.
“As a growth partner to our clients and a crucial member of WPP’s commerce team, Wunderman Thompson develops and executes cutting-edge commerce solutions across multiple channels for the World’s leading brands and across the WPP network globally. We are extremely proud of this ranking from Forrester and what it means for WPP and the commerce team within Wunderman Thompson. We look forward to continuing to inspire customer engagement at every touchpoint while driving sales growth for our clients,” said Neil Stewart, Global CEO, Wunderman Thompson Commerce.
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