Wunderman Thompson Commerce and Dynamic Yield announce strategic partnership
London. 15 May 2019: Global eCommerce consultancy Wunderman Thompson Commerce and Dynamic Yield, the AI-powered Personalisation AnywhereTM platform announced today a strategic alliance that will allow brands to deliver individual customer experiences at every touch-point.
This partnership provides a first-class personalisation solution based on Artificial Intelligence and Machine Learning without the use of complex ecosystems. By adding Dynamic Yield to Wunderman Thompson Commerce’s portfolio of leading global technology partners, it allows the opportunity to deliver the next step in online commerce for clients.
Colton Perry, VP of Channels at Dynamic Yield said: "Wunderman Thompson Commerce is a top-tier eCommerce consulting organisation providing not only strategy, but also high-quality technology integration and design services for some of the world’s most well-known and iconic brands. By combining Wunderman Thompson Commerce's unparalleled strategic and delivery services with Dynamic Yield’s leading personalisation, optimisation, and decisioning platform we will allow clients to deliver comprehensive customer-centric experiences that drive material ROI at scale.”
Marco Flapper, Director of Customer Experience & Data at Wunderman Thompson Commerce EMEA said: "In the ever-changing world of eCommerce, personalisation and customer experience will become more important every day. We are delighted to have joined forces with Dynamic Yield to help our diverse set of clients develop deeper relationships with their customers through personalisation."
About Dynamic Yield
Dynamic Yield is an AI-powered Personalisation Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers from more than 300 brands around the world use Dynamic Yield daily for launching new personalisation campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications.
About Wunderman Thompson Commerce
Wunderman Thompson Commerce is a global Commerce consultancy offering strategic clarity, technical know-how and creative inspiration to help retailers, manufacturers, and brands deliver winning commerce capabilities across all major digital commerce channels: marketplaces (including Amazon), online retailers, D2C and B2B.