Industry experts talk the changing face of digital commerce

Vox pop interviews from Salmon's continuous optimisation briefing event at The Grove, Watford, with industry experts from Audi UK and Game discussing the following questions:

  1. What is the industry’s biggest challenge when it comes to eCommerce?
  2. What do you believe is the biggest cause of customers abandoning online sales?
  3. What developments will we see in digital commerce in the coming years (wearable technology etc)?