Digital and ecommerce experts talk continuous optimisation

Vox pop interviews from Salmon's Continuous Optimisation briefing at The Grove, Watford.

Ecommerce and digital marketing experts from Audi, Game, Sigma and Salmon discuss the following questions:

  1. How would you define continuous optimisation?
  2. What do you see as the main benefit of data analysis?
  3. What are your thoughts on the challenge of implementing Tealeaf or AB testing specifically?
  4. Is continuous optimisation something you’ll now consider in your business?