MorrisonsCellar ecommerce project case study - extract

Morrisons launches first transactional eCommerce site

In 2011 Morrisons embarked on their eCommerce journey with the acquisition of and then launched the first of their categories online,, in 2012 with the help of Salmon.

Ken Platt, Head of Multi Channel eCommerce Delivery, for Morrisons talks about the project.