David Potts

Head of Project Consultancy, UK - Watford

I manage a team of around 20 Project Consultants and Business Analysts and am responsible for project resourcing and personal development, working in particular on refining and continuously improving our project delivery processes and supporting presales and business development. It means overseeing digital strategy and commerce trends as well as implementing multichannel commerce platform projects - and optimising them once they’re in place.

Wunderman Thompson Commerce is an exhilarating place to be. I joined because I wanted to work in ecommerce project delivery for well-known brands and retailers. I’m working with talented people in a progressive business culture with flexible working arrangements on interesting, varied and demanding assignments. It’s a “work hard, play hard” environment, and it’s great to know we’re shaping and delivering excellent commerce solutions for famous brands while continuously striving to improve the way we do it.

For me the Next Big Thing digitally would be the universal adoption of DevOps and Continuous Delivery principles in digital/ecommerce delivery. This will allow faster, frequent and better quality software delivery that will properly meet customer and business needs.

Speaking of which – if I could have a super-power, it would be telepathy. It would help me to understand clients and their needs completely so I can help maintain momentum on the improvements we bring.

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