Erik Smit

MDM Manager, Netherlands

At Wunderman Thompson Commerce I’m responsible for the comprehensive development of the organisation’s PIM/MDM practice. Our team of experts works closely together each day in order to guarantee a high-end “single point of truth” in the Product & Customer data domain for our customers.

I enjoy the open culture and pragmatic way of working at Wunderman Thompson Commerce. To translate the needs and demands of the customers into solid and workable solutions within the agreed period of time is what really challenges me.

The real strength of the successful business of our clients is having control over their data. Without reliable data, there is no way to come to quick and well-founded decisions within an organisation. The way in which data can be analysed today is amazing. With the rise of Artificial Intelligence (AI) these possibilities will become even stronger in the near future. The capabilities are endless.

As a manager I’m focussed on realising the set goals with the teams. Within these teams there is lots of room for individual independence and development after the team goals are achieved. We are all working together to make challenging projects a success for our clients. Teamwork is the core of our success!

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