Chief Growth Officer, UK - Watford
The role of the marketing department I lead is to promote the great work Wunderman Thompson Commerce does for its clients across the world and to communicate our thought leadership in ecommerce to as wide an audience as possible. My team’s goal is to generate new business from both existing happy clients looking to grow even more and companies new to Wunderman Thompson Commerce who choose us to define, deliver and drive the world’s best ecommerce solutions.
This company is one of the fastest growing global commerce service providers and is at the cutting edge of its industry. I joined because it’s a story I want people to hear. I want them to know who we are and what we do for our clients.
I have some great people in my team. They’re professionals in digital marketing, content management, event planning and communications, and we bring our skills to bear across every part of our offer and in every market we serve.
Here at Wunderman Thompson Commerce we’ve coined the term Programmatic Commerce. I believe it will be the Next Big Thing in digital commerce. It describes the phenomenon of how consumers are delegating their purchase decisions to machines and digital assistants. It’s driven by the rise of connected devices and the Internet of Things and we see it as a fundamental opportunity for brand owners – especially in consumer packaged goods.
Programmatic Commerce is just one of the exciting, innovative and successful commerce and digital approaches we develop here at Wunderman Thompson Commerce, and I’m always eager to tell the world about them!
DFS scores a hat trick at Digital Experience Awards 2015
Online gaining strong momentum over Bricks & Mortar
Marketplaces – do you compete or collaborate with Amazon?
Amazon Prime Day 2016 an online catalyst for the industry!
Watch out for the Basket Bandits before Black Friday
Black Friday Current Trends Alert - International orders up likely due to weak pound; retailers hit by ‘Basket Bandits’
Patrick Munden talks to CNBC Broadcast about Black Friday
Shoppers' spending shifts from Christmas to Black Friday
Roses, Rings and Automation: Valentine's Day Sales Peak
Adapting the retail calendar: the effect of proactive peaks
New tech is the future to sales growth, say Directors
Ecommerce Platform Selection - Directors' needs and plans
Mobile websites - key revenue driver for Black Friday 2017
Brand Loyalty is dead: Long live brand dis-loyalty
Retail: Keeping up in a sector that is always evolving?
Salmon's Black Friday Peak Operations Results, 10:00am
The Amazon Prime Effect - setting a new standard for customer loyalty
5 ways to perfect your B2B eCommerce strategy for better results
A glimpse at patterns in online shopping behaviour across countries (part 1)
A glimpse at patterns in online shopping behaviour across countries (part 2)
What can retailers learn from China’s COVID-19 experience?