Director of Operations - India, India
I am the Director of Operations at Wunderman Thompson Commerce, India and my role is foreseeing client deliveries, which should lead to client delight, planning & prioritising improvement areas in operations and keeping track of technology and domain trends.
I chose to work at Wunderman Thompson Commerce , for it’s niche business position and focus in ecommerce. At Wunderman Thompson Commerce I get a buzz out of working with a diverse set of customers across different geographies and sectors.
I think the next big thing in digital is going to be data & intelligence to provide personalised experiences by understanding customer needs and behaviours across all touch points.
My 21st century problem is catering to the varying needs of a digitally divided and diverse audience.
If I could put something into Room 101 it would be marketing. I would love to see ‘unmarketing’. Marketing has become more of a noise and is making clients feel that they are missing out but creating a fear for something. Of course Wunderman Thompson Commerce does its own marketing but we always aim to make it relevant and valuable without adding to the noise levels.