commercetools is a next generation software technology company that offers a true cloud commerce platform, providing the building blocks for the post web era. The platform combines the reliability and stability enterprise businesses need to thrive with the agility, flexibility, and speed that is essential in the digital industry. commercetools revolutionises the enterprise commerce platform market with an API-first, cloud native solution that reduces complexity and increases both flexibility and speed for omnichannel brands and retailers.

commercetools’ leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere. The agile, componentised architecture improves profitability by significantly reducing development time and resources required to migrate to modern commerce technology and meet new customer demands.

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Why commercetools with Salmon?

Offers the industry’s first API and cloud-based solution for commerce. Organisations don’t need to maintain it, as it is automatically updates several times a week.

Guaranteed response time. The platform automatically scales in accordance with your needs, ensuring ongoing performance.

Pick and choose what you need to be successful in digital commerce - including developing customised integrations with a range of ERP, CRM and CMS solutions.

Basis for a wide range of B2C and B2B application scenarios – from classic webstore frontends to highly individualised shopping experiences on all current and future devices.

Services include API-first commerce, microservices architecture, experience-driven commerce and omnichannel, and social commerce solution.

Features and benefits include omnichannel PIM, order management, payment, internationalisation, integrations, and cloud hosting/service.

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Smartphones, tablets, mobile devices and digital POS: the world is changing rapidly, and today’s shoppers are looking for a consistent shopping experience across all channels. Customers demand to seamlessly transact anywhere, at any time. Every sale if the culmination of potentially dozens of interactions with a consumer. Those engaged in commerce are surviving and thriving in today’s era of commoditised goods by creating experiences.

commercetools’ Software-as-a-Service approach, adaption of the most flexible technologies, Opensource philosophy and strong support of an API and microservices infrastructure enable their customers to quickly build highly individual shopping experiences, without having to change their whole IT ecosystem first.

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In an age of digital distruption, experiences need to be both powerful and memorable for customers. Salmon has a proven track record in delivering these experiences and we are, therefore, very proud of having been added to their product portfolio. commercetools with its API first microservices based commerce platform, addresses companies that need to disrupt the market by delivering engaging functionalities at the speed of wow! This enables Salmon to complete their offering and to deliver new ways in times of no-channel-commerce.

Dirk Weckerlei

Head of Partner Management, commercetools