Our experience as a trusted IBM Gold Business Partner gives us a clear advantage in IBM Watson Commerce implementation. Wunderman Thompson Commerce has been operating its IBM Commerce practice - the largest in Europe - for 15 years, supporting leading brands with seamless, omnichannel experiences and contextually relevant content. Now we're able to drive customer engagement to unprecedented new levels through IBM Watson Customer Engagement, which has been recognised by Gartner in 2017 as a leader in digital commerce solutions as well as their smart ecommerce platform called Watson Commerce which could both be used for B2B and B2C environments.

Our long-standing team has built strong relationships with IBM, offering unrivalled expertise in maximising its cognitive capabilities. We're now building on this to support the global ambitions and presence of our clients.

Wunderman Thompson Commerce also supports IBM v9 upgrade implementations. We are offering a free, no-obligation consultation to assess what it takes to migrate you to IBM v9 effectively and fast.

Why IBM Watson Commerce?

Unleash the cognitive capabilities of Watson through:

Watson Commerce is the ecommerce platform for B2B and B2C commerce, Omnichannel Commerce, Order Management and Fulfilment, Customer Insights, Digital Experience.

Watson Supply Chain for Supply Chain Optimisation, B2B Collaboration, Order Management and Fulfilment.

Watson Marketing for Personalised Marketing, Customer Insights, Digital Experience.

Every touchpoint is an opportunity to engage customers. Are you ready?


Wunderman Thompson Commerce and IBM go back a long way. Together we've helped shape the eCommerce landscape for:

  • Sainsbury’s - we developed the world’s largest online grocery re-platform
  • Premier Farnell - we created the world’s biggest B2B platform
  • Argos, Audi UK, DFS, Halfords, Homebase, Selfridges, GAME and AkzoNobel - all benefit from the power of IBM platforms through Wunderman Thompson Commerce.

And with our continued expansion into cloud-based services, we're now leveraging IBM Watson's full potential to support the growth of an even bigger range of businesses.

Upgrade to IBM WebSphere Commerce V9

We are offering a free, no-obligation consultation to assess what it takes to migrate you to IBM v9 effectively and fast. Spaces are limited so early sign-up is recommended. Book your free consultation now

Find out more

We looked at a number of platform options and we ended up with IBM WebSphere [now Watson] Commerce and Wunderman Thompson Commerce, simply because they are the best in Europe from the point of view of delivering IBM as a platform.

Russell Harte

Group Technical Director, DFS