This (marketplace) launch means we can react faster than ever to the needs of our customers, with more choice and access to more brands. Our sector-leading innovation also means we will be able to target new customers who may not have shopped with Halfords before.
GLOBAL MARKETPLACE EXPERTISE
In an increasingly competitive world with slowing growth rates and rising costs, developing your own marketplace offers an excellent solution to drive new revenue, allowing you to offer more to your customers, learn more about their habits and preferences, and ultimately sell more.
And there’s no better partner than Wunderman Thompson Commerce and Mirakl, a leading supplier of marketplaces designed to meet the needs of both B2C and B2B businesses – with over 130 clients across 40 countries.
A PROVEN CHANNEL FOR RAPID REVENUE AND GROWTH
Marketplaces can facilitate rapid growth and revenue return, and are helping transform the traditional ecommerce landscape. In September 2017 Forrester recognised both Mirakl and marketplaces in its report “Hype Cycle for Digital Commerce, 2017” giving marketplace operation applications a “high” benefit rating.
As Adrien Nussenbaum, Mirakl co-founder, confirms “Marketplace sales can quickly climb from 30 to 50% of online sales. With between 5% to 20% margins on average, depending on the product category, this represents a significant incremental revenue lift for the retailer.”