designING and implementING new levels of personalisation

Working closely alongside Audi’s inhouse digital team and drawing on our expertise in UX, design, content, analytics and development, Salmon is delivering innovative digital marketing solutions while developing and implementing new strategies across a variety of digital platforms.

Salmon’s biggest project to date is yourAudi, offering customers a fully responsive portal where they can manage their account online, register their own Audis, add existing cars, track new orders on the production line, view their models’ full specifications and watch a range of videos specific to their cars.

Supporting the launch of the Audi TT, Salmon has also created a highly successful bespoke campaign page, dubbed ‘TT the third’, which received close to half a million unique visitors in its first 10 months. Other new model launches supported by Salmon include the RS 3 Sportback, the all-new Q7, the all-new R8 and the all-new A4 Avant and Saloon. Since then we have implemented the Online Finance Calculator and Small Business Calculator which have led to over 6 million personalised and detailed finance quotes for specific models, from both retail and business customers.

An enhanced Online Service Booking tool has also been developed by Salmon, delivering a 63% increase in service bookings made online throughout 2015.

The close Audi-Salmon collaboration continues to focus on enabling higher levels of personalisation. Watch this space!

For Audi UK, we’re inspiring new levels of customer engagement online.
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