Salmon has helped to develop and consolidate GAME’s online presence since 2011. In the run-up to Christmas 2013 the retailer launched two new consoles (the Xbox One and PS4) as well as new games, and wanted to make the most of this heavy trading period.

Salmon developed and enhanced GAME’s multichannel offering using WebSphere Commerce’s Extended Sites functionality. This provided customers with a seamless, personalised experience whether on the web, in-store or on mobile. We also gave the homepage a modern, fresh look that is appealing and easy to use, streamlined the checkout process and used IBM Product Recommendations to generate recommendations that are behaviour-based, relevant and timely and that increased revenue.

Coremetrics Web Analytics and Marketing Optimisation provided GAME with the insight to turn visitors into repeat customers. Further developments meant stores can order any game that is out of stock in-store for either home delivery or collection by the customer.

Andrew Grainger, GAME’s Chief Technology Officer, said, “As an omni-channel games specialist it is important for us to continue to deliver excellence and value for gamers across all our channels. Salmon has really helped.”

Salmon has helped our online proposition stay strong and with the collaboration we look forward to continuing to provide access to the best range of games and products, growing our digital market share and delivering excellence to gamers.

Andrew Grainger

Chief Technology Officer, GAME

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