Black Friday 2018 Update - 3pm

Black Friday 2018 Update - 3pm

In the third and final update of the day, here are the latest statistics on Black Friday from our analytics hub in the UK.

This shows data on results between midnight and 3:00pm today:

  • 73% of traffic is coming via mobile devices

  • 27% of traffic is coming via desktop devices

  • 59% of transactions came from mobile devices
  • 41% of transactions came from desktop devices
  • Traffic has been highest between 9:00am and 12:00pm at 32%
  • 15.4% increase in social-driven shopping compared to Black Friday 2017
  • Social traffic has peaked between the hours of 12-3pm; there has been a 39% increase from the morning (9am-12pm)
  • Female shopper traffic still dominates at 66%