Head of Thought Leadership (EMEA) and UK Marketing, VK - Watford
With close to 12 years of client-side experience, my job is to bring this perspective to help our clients plan strategically, to prepare and implement digital change, and to help them ensure their business is ready for the future.
I got to know Wunderman Thompson Commerce as their client in my role at Audi. Over the course of our 4 year relationship I saw the skills, the delivery and the potential of Wunderman Thompson Commerce. I wanted to challenge myself to see how I could help build Wunderman Thompson Commerce's future, and to see how I could help other client businesses with the experience that I had gained during my time client-side.
Now part of Wunderman Thompson Commerce, I’m inspired by learning about new businesses, new sectors and new industries, and working out how my strategic expertise can help clients improve their businesses digitally.
As for what’s next in digital, apart from the obvious advances of IoT, programmatic commerce and mixed reality, I’ve also been told to keep my eyes out for the rise of anti-drone technology. With more people – from the MoD to Amazon to individuals – using drones, there will be more need to protect airspace. That might be personal airspace (above your house and garden) or strategic airspace (for instance above Government buildings). Whatever is being protected, it’s likely that automated drones will play some part in defending this airspace. So be prepared to see drone battles in the sky in the not too distant future.
If I could have one super-power, it would probably be the ability to recharge my batteries super-fast. I have two young kids, and lots of work to do, which means that I need my sleep. But as most people know, getting sleep with two young kids can be a challenge. If there was some way of plugging in, powering up, and being ready to go again in a couple of hours (rather than getting 7 hours of interrupted sleep) that would make me super-efficient!
Introducing Hugh Fletcher, Digital Business Consultant
P-Commerce: Would you use a machine to order ice cream?
Kantar Study - The connectivity challenge for brands
The client/agency divide: mutual respect is key to symbiosis
Why retailers need to consider the rise in gender fluidity
Brand vs service - What is the price for convenience?
State of the Artificial Intelligence for Businesses
De laatste statistieken van de traditionele retail zijn een signaal om nieuwe technologieën te omarmen
Mobile has revolutionised retail but what comes next?
Brand Threat by Ecommerce Sites Controlling your Data
Innovation and convenience "more important" than brand
"Buying Tomorrow" in the digitally-obsessed consumer era
Crunch Time - why Amazon's purchase of Whole Foods matters
Innovation isn't an option, it's essential for retail
Why Amazon is in Prime Position on Customer Experience
The Times new article - The Future of the Department Store
Wunderman Commerce rapport onthult de invloed van Amazon op het ecommerce landschap
With tech giants waiting to pounce, what is the future for automakers?
Hoe jouw shopgedrag bepaald kan worden door Algorithmic Commerce
Branding is now about experience, not visibility. Here's why
Just in time: how predictive analytics could transform in-store retail
What Amazon Can't Do and how to stand out from the giant - Part One
What Amazon Can't Do and how to stand out from the giant - Part Two
Digital isn't killing retail. It's driving its evolution
The Future Shopper 2019: A levelling of the digital playing field?
Amazon Prime Day - so much more than a 48-hour deal extravaganza
Generation Alpha: how and why today's children will shop differently
Amazon en Generatie Alpha: Hoe Amazon de klant van de toekomst kneedt
Worried if brands still have value? Just ask Generation Alpha
Amazon Prime: home to the tech-savvy, innovation-seeking, channel-less?
Are the youth getting restless when it comes to Amazon?
Media Alert: Two thirds of children want to buy from companies that do good in the world
Black Friday 2019 - end-of-year boom in Brexit Britain?
Black Friday: voice commerce to contribute £100m to sales bonanza
Hugh Fletcher talks to CNBC about Black Friday and Peak 2019
Is Amazon causing consternation amongst commerce leaders?
Digitale leiders: de klant van de toekomst is een uitdaging
Five lessons commerce leaders can learn from digital failures
Multichannel - Omnichannel - Channel-less; which channel is right?
How do commerce leaders plan to compete against the tech giants?
Recommerce, green data and sub-contracted intelligence: A peak into the new eCommerce decade
Two-thirds of digital commerce leaders need Amazon in order to remain competitive
Nearly two-thirds of UK shopping during lockdown is online as half scared to shop in-store
Amazon reports record quarterly profit despite spending $4bn (£3bn) on Covid-19 costs