Mark Aarts

Head of Consultancy, Netherlands

As Head of Consulting, I lead the consulting team and head up ecommerce strategy consulting for our clients. I am also involved in strategy and proposition building for Wunderman Thompson Commerce.

What attracted me to working with Wunderman Thompson Commerce is the awesome people, and it’s a great place to work on the future of ecommerce. I get a buzz out of working in presales with great colleagues thinking about strategic client questions. It’s great to see how our work really pushes things forward. I also love ‘Snack Friday’ at the Weesp office.

The next big thing in digital? That’s the million-dollar question. In my view, humanity only has a perception of next big things whilst in reality, development occurs at a steady pace. However, I think that we’ll experience a paradigm shift in thinking about AI-based services. I think a new generation of services designed to make our lives easier will appear – services that we cannot even think of right now. These services will become completely normal within 10-years and we’ll wonder how we managed to live without them.

My 21st-century problem is getting my miles zeroed at Sky Team when I perform a hidden city ticketing trick!

If I could put something into Room 101 it would be all interfaces that spawn a window overlapping the button that you just wanted to click on!

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